McDonald's - "Inspired by Big Mac" by Epica Awards 2023
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| Title | Inspired by Big Mac |
| Brief | It’s one thing to say you’re an icon. It’s another to prove it. So, to change the perception around the Big Mac, we did just that, developing a campaign that illustrated its iconic status without ever needing to show the burger itself. Instead, we leveraged its iconic color palette and layer system to show younger generations how the Big Mac could inspire their culture like no other burger.We partnered with Gen-Z makers from across Canada, each specializing in a different form of creative expression. From cowboy boots to floral designs to 3D character art and Big Mac jewelry, each maker had free reign to create a one-of-a-kind piece inspired by Big Mac.We incorporated those pieces into a striking visual system, further leveraging the Big Mac’s iconic look, which we rolled out as part of a national campaign. |
| Agency | Cossette |
| Campaign | Inspired by Big mac |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Outdoor/Out of Home |
| Chief Creative Officer | S...a Q..o Subscribers Only |
| Executive Creative Director | J...n H..l Subscribers Only |
| Managing Director | B...en Mc....ld Subscribers Only |
| Creative Director | J...in ..u Subscribers Only |
| Creative Director | L...e H...er Subscribers Only |
| Senior Strategy Director | G...f Gi.....ch Subscribers Only |
| Senior Strategist | N..i C....on Subscribers Only |
| Business Director | A..m E....en Subscribers Only |
| Account Supervisor | ..e St....an Subscribers Only |
| Account Executive | R...el Ed.....er Subscribers Only |
| Producer | A...ia R....ts Subscribers Only |
| Co-Producer | O..n Ol....an Subscribers Only |
| Print Producer | S...n Go.....low Subscribers Only |
| Social Media Manager | Z...a S...ha Subscribers Only |
| Social Content Creator | Ch.....ne B....ie Subscribers Only |
| Editor | M..e Co.....lo Subscribers Only |
| Motion Graphics Designer | ..m P...in Subscribers Only |
| Design Director | A...l T..n Subscribers Only |
| Client | Mc.....d’s C...da Subscribers Only |
| Marketing Director, Brand Strategy | R....ca S...t Subscribers Only |
| Senior Manager, National Marketing | A...ew M....rd Subscribers Only |
| National Marketing Supervisor | N...ha A...ni Subscribers Only |
| Manager, Social & Brand | F...a O...an Subscribers Only |
| Media Agency | ..D Subscribers Only |
| Associate Director of Strategy | K..a A..s Subscribers Only |
| Senior Strategist | M....la S...h Subscribers Only |
| PR Agency | W...r Sh.....ck Subscribers Only |
| Director, Client Experience | M...na D�.....stino Subscribers Only |
| Senior Associate, Integrated Media | K...ey .e M..o Subscribers Only |
| Senior Manager | J...ca M....la Subscribers Only |
| Production Company | Ar....se A...cy Subscribers Only |
| Saty & Pratha | Photo...........ector Subscribers Only |
| Executive Producer | N....ie F....el Subscribers Only |
| Director of Photography | ..i Kh....id Subscribers Only |
| Camera Assistant | S...ie Si.....ouk Subscribers Only |
| Photo Assistant | R..n F....oz Subscribers Only |
| Photo Assistant | D...in P..r Subscribers Only |
| Digital Tech | E..c B....er Subscribers Only |
| Prop Stylist | D..i Re....ds Subscribers Only |
| Prop Assistant | S...h W...ht Subscribers Only |
| Set Build | ..n Mc....rn &...; ..b L...ec Subscribers Only |
| Production Assistant | S....na P...il Subscribers Only |
| Music Company | Be....ey Subscribers Only |
| Creative Director & Engineer | J...d K....er Subscribers Only |
| Executive Producer | T..a M....ke Subscribers Only |
| Post-Production company | D....ng ..X Subscribers Only |
| VFX Assistants | R....ll H...on &...; A...sa S....dt Subscribers Only |
| Executive Producer | Ch....ne Bl.....eld Subscribers Only |
| Colourist | A..m K..p Subscribers Only |
| Big Mac Floral Design | J...e M....ig Subscribers Only |
| Big Mac Cowboy Boots | C...y S....nd Subscribers Only |
| Big Mac Grills | T...el O..a Subscribers Only |
| Big Mac Makeup | R...ie Tr....ay Subscribers Only |
| Big Mac Nail Art | M....la Vi....as Subscribers Only |
| Big Mac Dress | J....ca P..p Subscribers Only |