Title | Sandoz_Picture The Days Ahead_Swim |
Brief | Thanks to advances in treatment, a diagnosis of myeloma (a type of blood cancer) is no longer the imminent, inevitable death sentence it once was.But, as a patient, when you’re sat in an oncologist’s office and you hear the word ‘cancer’, it still feels like the end.Sandoz wanted to create a campaign that communicated a message of hope to newly-diagnosed patients, reframing their expectations, and helping them picture the life that they still have ahead of them.So, we created a collection of typographic artworks using a date stamp and dates across five years, the average survival of patients receiving treatment, which is much longer than many expect when they first hear their diagnosis.The typographic artworks brought a patient information booklet and posters to life, showing patients all the days they still had ahead, and all the life those days could add up to. |
Agency |
FCB Health
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Campaign |
Picture The Days Ahead
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Advertiser |
Sandoz
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Brand |
Lenalidomide
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Date of First Broadcast/Publication |
Subscribers Only
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Story | Subscribers Only |
Media Type |
Print
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Advertising Agency |
..B H...th E....e, .n ..G H...th C....ny Subscribers Only
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European ECD |
J...e MacC.........rogh Subscribers Only
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European ECD |
D...d P...er Subscribers Only
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Senior Art Director |
R....el G...am Subscribers Only
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Senior Copywriter |
Jo....an J...s Subscribers Only
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Associate Creative Director |
Ch.....an L....do Subscribers Only
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Senior Copywriter |
S...n W..d Subscribers Only
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Creative Artworker |
Kr....an B...s Subscribers Only
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Design Director |
S...n Ro....on Subscribers Only
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Digital Composite Artist |
An.....ia K..p Subscribers Only
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Account Director |
R....el Do.....on Subscribers Only
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Account Director |
K..e R..s Subscribers Only
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Creative Production Director |
S...ie C....rd Subscribers Only
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Senior Designer Motion Graphics |
J..n W....ws Subscribers Only
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Associate Medical Copy Director |
P...a A....ai Subscribers Only
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Studio Manager |
..n G...es Subscribers Only
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Senior Designer |
M....el H...n Subscribers Only
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Emma Blenkarn |
P....ct M....er Subscribers Only
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