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Journalist Choice
Paris, France
Nike Tech Fleece - "NIKE TECH Break Dance Rules" by Epica Awards 2023

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TitleNIKE TECH Break Dance Rules
BriefThe client's brief asked to imagine for Nike Tech a photographic campaign featuring Italian break dance athlete, Antilai. The campaign was aimed to the Italian market with a special focus on Milan. At the same time, the campaign had to stay faithful to the product's core values: Nike Tech positions itself as the youth's uniform, beyond sports and for the sake of it with a touch of mischieviousness.We decided to bring Tech Fleece where it is not supposed to be - a Baroque theatre in Milan - and to surround Antilai with dancers from every genre.The contrast between the location and the outfit, break dancers jumps and ballet's grand jetès, the choreographical approach to each groupage to exalt this dancing meltin pot are at the core of the photographic campaign.
Agency
Campaign NIKE TECH Break Dance Rules
Advertiser Nike
Brand Nike Tech Fleece

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Media Type Print
Creative Agency N...ve Subscribers Only
Art Director A...se Pa.....ini Subscribers Only
Copywriter / Strategist M...ha ..r H...t Subscribers Only
Client Director A....io Ca.....llo Subscribers Only
Project Manager A...a Sa.....o, Ca....na O...s, M...ia Se....ti Subscribers Only
Photographer J....ca .e M..o Subscribers Only
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Choreographer I...ia Gi....na Subscribers Only