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Journalist Choice
Paris, France
Lenalidomide - "Sandoz_Picture The Days Ahead_Park" by Epica Awards 2023

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TitleSandoz_Picture The Days Ahead_Park
BriefThanks to advances in treatment, a diagnosis of myeloma (a type of blood cancer) is no longer the imminent, inevitable death sentence it once was.But, as a patient, when you’re sat in an oncologist’s office and you hear the word ‘cancer’, it still feels like the end.Sandoz wanted to create a campaign that communicated a message of hope to newly-diagnosed patients, reframing their expectations, and helping them picture the life that they still have ahead of them.So, we created a collection of typographic artworks using a date stamp and dates across five years, the average survival of patients receiving treatment, which is much longer than many expect when they first hear their diagnosis.The typographic artworks brought a patient information booklet and posters to life, showing patients all the days they still had ahead, and all the life those days could add up to.
Agency
Campaign Picture The Days Ahead
Advertiser Sandoz
Brand Lenalidomide

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Media Type Print
Advertising Agency ..B H...th E....e, .n ..G H...th C....ny Subscribers Only
European ECD J...e MacC.........rogh Subscribers Only
European ECD D...d P...er Subscribers Only
Senior Art Director R....el G...am Subscribers Only
Senior Copywriter Jo....an J...s Subscribers Only
Associate Creative Director Ch.....an L....do Subscribers Only
Senior Copywriter S...n W..d Subscribers Only
Creative Artworker Kr....an B...s Subscribers Only
Design Director S...n Ro....on Subscribers Only
Digital Composite Artist An.....ia K..p Subscribers Only
Account Director R....el Do.....on Subscribers Only
Account Director K..e R..s Subscribers Only
Creative Production Director S...ie C....rd Subscribers Only
Senior Designer Motion Graphics J..n W....ws Subscribers Only
Associate Medical Copy Director P...a A....ai Subscribers Only
Studio Manager ..n G...es Subscribers Only
Senior Designer M....el H...n Subscribers Only
Emma Blenkarn P....ct M....er Subscribers Only