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Journalist Choice
Paris, France
BMW iX2 - "Make It Real" by Epica Awards 2023

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TitleMake It Real
BriefIn a world of polar opposites, it is a rebellious act to show the beauty of two sides connecting. In our case, we have Web3 and AI on the one hand, and the accelerating development towards sustainable mobility on the other. We identified the highly digital and 100% electric BMW iX2 as the perfect car to fuse these worlds – and thus, justifying its strategic positioning as ‘the rebel with a cause’.To tell this story, BMW collaborated with virtual influencer lil Miquela (@lilmiquela, 2.7 million Instagram followers) and sent her on a journey to find real life beauty in the digital age. Critically acclaimed director Stefanie Soho created a film with an unusual existential tone, capturing an emotional and visually striking story. Serious yet sweet, we see lil Miquela breaking into the real world with the new BMW iX2 and falling in love with human existence. All concluded with a campaign claim that sounds more like a statement: MAKE IT REAL.
Agency
Campaign Make It Real
Advertiser BMW
Brand BMW iX2

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Head of BMW Content Creation and Production ..x B...r Subscribers Only
Customer Journey Campaign Lead Ch.....na ..n Ja......ki, ..W Subscribers Only
Project Lead Film D....la S...s, ..W Subscribers Only
Project Lead Artwork L..a Sc....k, ..W Subscribers Only
Creative Director J....ca C....e, D...er La....il M....la Subscribers Only
CG Lead D....ya P...l, D...er La....il M....la Subscribers Only
Agency Me......nks Subscribers Only
Account Management S....ne Sc.....er, N...le N....nn . Me......nks Subscribers Only
Executive Creative Directors P....ck K....a, Ch....of De.....er . Me......nks Subscribers Only
Creative Director & Project Lead M...o Za....c, Me......nks Subscribers Only
Senior Art Directors T...c L.., ..e Q...a . Me......nks Subscribers Only
Art Director J....le K.., Me......nks Subscribers Only
Senior Copywriter O...er Sc.....er, Me......nks Subscribers Only
Copywriter P...y Ki......re, Me......nks Subscribers Only
Project Management B...ta Mei......hn, Me......nks Subscribers Only
Strategy Director Sa....go Ra....z, Me......nks Subscribers Only
Executive Producer P....ck C....l, Me......nks Subscribers Only
Senior Producer (Film) Al.....ra Ka....r, Me......nks Subscribers Only
Producer (Artwork) ..x H...r, Me......nks Subscribers Only
Post Producer (Artwork) Vi....ne Bo.....nd, Me......nks Subscribers Only
Post-Production Support (Film) A...ej L....l, Me......nks Subscribers Only
Production Film B....LD Subscribers Only
Executive Producer J...an H....nd Subscribers Only
Director St....ie S..o Subscribers Only
Director of Photography O...er M...ar Subscribers Only
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Editing ..k K...er Subscribers Only
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Grading M...y Ro....er . R..e M...um ..w Y..k Subscribers Only
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Service Production ..s F...s Subscribers Only
Post Production R...au Subscribers Only
Executive Creative Director, VFX Supervisor J...i B...s Subscribers Only
Executive Producer J..h K..g Subscribers Only
Head of Production and Sustainability J..h K..g Subscribers Only
Post Producer R....ly En....tt Subscribers Only
AI Artist A...d Ab.....by Subscribers Only
Senior CG Car Asset, Model and Texturing N...k Ga....an Subscribers Only
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