Child Focus - "OK Groomer (131s)" by Epica Awards 2023
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| Title | OK Groomer (131s) |
| Brief | Today, the playground isn't just physical anymore. It’s also digital. Adults with bad intentions are finding their way into this world as well. Most kids aren't aware of the manipulative techniques of these online groomers - adults who approach children for sexual contact. That's why Child Focus created OK Groomer: a virtual playground on Roblox. Through a series of mini-games, kids learn how to outplay online predators. And with each lesson learned, players earn coins that they exchange for groomer repelling skins: the ultimate proof meant to keep online predators away.OK Groomer effectively educates kids about online dangers, but also involved the parents into the conversation. The game's integration into Belgian classrooms extended its reach. We created OK Groomer specifically on Roblox, because it’s the most popular gaming platform in our target group. It's accessible on several popular devices (Apple iOS, Android, Windows, Mac OSX, Xbox...) |
| Agency | VML |
| Campaign | OK Groomer |
| Advertiser | Child Focus |
| Brand | Child Focus |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Digital |
| Chief Communications Officer | S....an S...s Subscribers Only |
| Executive Creative Director | K....of S...s Subscribers Only |
| Creative Director | K...er Ja....ns Subscribers Only |
| Creative Director | A...n T...as Subscribers Only |
| Account Manager | D...e Mi....ls Subscribers Only |
| Client Director | B....ra ..n D...el Subscribers Only |
| Strategic Planner | Al.....er Ko.....rg Subscribers Only |
| Designer | J....ey U..n Subscribers Only |
| Designer | J..g M...r Subscribers Only |
| Copywriter | J...e R...s Subscribers Only |
| Copywriter | ..m .e B...k Subscribers Only |
| Digital Project Manager | H..o Gr.....it Subscribers Only |
| Developer | B..m V....ck Subscribers Only |
| Developer | J...n Sc.....er Subscribers Only |
| Developer | G...e C...s Subscribers Only |
| Developer | S...e Ga.....ns Subscribers Only |
| Developer | ..m S....en Subscribers Only |
| Developer | K..n Sp......jer Subscribers Only |
| Producer | Ca....ne ..n R...t Subscribers Only |
| Sound Designer | M...o ..n R..t Subscribers Only |
| Chief Creative Officer | S...ra B..t Subscribers Only |