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Epica Awards

Journalist Choice
Paris, France
Volkswagen - "AI BUZZ" by Epica Awards 2023

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TitleAI BUZZ
BriefAs we didn’t have the actual ID.Buzz due to delivery problems of parts, we had to give the audience something engaging to make up for its delayed introduction.We launched: A.I. Buzz, a social activation that allows people to customize the ID.Buzz before its launch.We started by creating inspiring visuals of wildly customized ID.Buzzes using the A.I. tool Midjourney. And then aunched these as a series of inspiration on VW’s social channels accompanied by a call to action asking people to share the craziest ID.Buzz ideas in the comments. We promised our fans to render the best entries into stunning shots of their ideal bus. Within no-time VW-fans joined in. With no limits to their imagination.
Agency
Campaign AI BUZZ
Advertiser Volkswagen
Brand Volkswagen

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