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Epica Awards

Journalist Choice
Paris, France
Optic 2000 x Association Valentin Haüy - "As far as the eye can see" by Epica Awards 2023

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TitleAs far as the eye can see
BriefBeing visually impaired doesn’t in any way stop somebody from taking part in artistic or creative projects. Thanks to this conviction, an unusual concept was brought to life. The very first exhibition of photos entirely conceived by partially sighted people. An exhibition that could overturn the stereotypes surrounding the visually disabled.Four visually impaired members of the association enabled us to create an exhibition. Each of them conceptualized various mental images of important moments in their lives and the photographer, using artificial intelligence, then digitally materialized these memories. He engaged in extensive conversations with each participant to collect detailed accounts and memories, which allowed him to use Midjourney to transform their mental images. These emotional discussions proved instrumental in enabling himto create the artworks.
Agency
Campaign As far as the eye can see
Advertiser Optic 2000
Brand Optic 2000 x Association Valentin Haüy

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