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Journalist Choice

Paris, France

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HomeEquity Bank - "Letters Home"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

Awards

134

Brand: HomeEquity Bank
Country: Canada

Advertiser: HOMEQ Corporation

Title	Letters Home
Brief	During the world wars, Canadian soldiers overseas sent millions of letters home to Canada. We created replicas of actual letters, sourced from the Canadian Letters & Images Project at Vancouver Island University, the largest online archive in the country. These letters were re-sent to their original destinations – to be experienced by the homes’ current residents today. This gave Canadians a unique and insightful window into the past, bringing the human experience of war to life.Despite a limited media budget, the campaign generated over 23.4 million media impressions, including Toronto Sun, Bloomberg, MSN and more. CBC Radio even aired an extended five-minute segment featuring the letters. Most importantly, HomeEquity Bank helped raise over $189,029 in individual donations for veterans and their families.
Agency	Zulu Alpha Kilo
Campaign	Letters Home
Advertiser	HOMEQ Corporation
Brand	HomeEquity Bank
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Outdoor/Out of Home
Agency	Z..u A...a K..o Subscribers Only
Chief Creative Officer	..k M...eh Subscribers Only
Executive Creative Director	B...n M...ay Subscribers Only
Creative Director/Art Director	..c B..h Subscribers Only
Creative Director/Copywriter	..n Cu....gs Subscribers Only
Associate Creative Director/Art Director	M....el Ro....uk Subscribers Only
Associate Creative Director/Copywriter	M...o B...ar Subscribers Only
Design Director	D...an S...v Subscribers Only
Designer	An.....ija Vl....ic Subscribers Only
Designer	J....an C..u Subscribers Only
Agency Producer	..a St.....ka Subscribers Only
Agency Producer	..m L...h Subscribers Only
Agency Producer	S...h L...h Subscribers Only
Account Team	L...en Bo.....od Subscribers Only
Account Team	Sa....ha T..g Subscribers Only
Strategy Director	M...ne T...as Subscribers Only
Client	Ho.....ity B..k . R...l Ca....an L...on Subscribers Only
Client	Y...ne Zi....ki Subscribers Only
Client	Vi....ne G...i Subscribers Only
Client	E..n W...on Subscribers Only
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Client	S..d Sh.....din Subscribers Only
Media Agency	..D Subscribers Only
Media Agency	i....ti Subscribers Only
OMD Media Team	D...ne Ma....je Subscribers Only
OMD Media Team	Mi....ll Co.....sse Subscribers Only
iQuanti Media Team	I...ta Ag....al Subscribers Only
iQuanti Media Team	B....ya J...ni Subscribers Only
PR Agency	W...r Sh.....ck Subscribers Only
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PR Team	A..m Bo.....in Subscribers Only
Production House	Z....ot Subscribers Only
Director	..n Cu....gs Subscribers Only
Researcher	C...s Gr.....rg Subscribers Only
Production House Producer	..n Be.....gna Subscribers Only
Production House Producer	C....en A...n Subscribers Only
Post Production House	Z....ot Subscribers Only
Editor	J...ie Po.....us Subscribers Only
Colour Grading	F...pe Ch....ro Subscribers Only
Motion Graphics	M...el Na.....ad Subscribers Only
Audio Engineer	D..o Cu.....no Subscribers Only
Photographer	N..h M...eh Subscribers Only
Senior Developer	J..e E....ds Subscribers Only