Bell Pure Fibre Internet - "The Rental" by Epica Awards 2023
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| Title | The Rental |
| Brief | Canadians are used to hearing about all the advantages of Bell pure fibre Internet, but it has one big disadvantage: once you're used to the world's fastest Internet technology, anything else is terrifying.In “The Rental”, a regular Canadian family realizes their vacation home is perfect in every way. And yet, amidst the perfection, something feels off. In fact, something is very, very wrong. With a creeping sense of dread, they are brought face-to-face with the true horror at the heart of the house — it has cable Internet. And with that blood-curdling discovery, they flee in terror.Premiering during the Super Bowl, before going on to air on TV, cinema, and digital, “The Rental” uses horror to demonstrate to Canadian audiences that Bell pure fibre Internet is so good… it’s scary. |
| Agency | Leo Burnett Toronto |
| Campaign | The Horror |
| Advertiser | Bell Canada |
| Brand | Bell Pure Fibre Internet |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television & Cinema |
| Ad Agency | ..o B....tt T....to Subscribers Only |
| President | ..n T..r Subscribers Only |
| Co-Chief Creative Officer | S...e P....co Subscribers Only |
| Co-Chief Creative Officer | L..a Gr.....rg Subscribers Only |
| Managing Director, Account Services | N....ha Da....is Subscribers Only |
| Chief Strategy Officer | T...r A...d Subscribers Only |
| Group Creative Director | M...us S...r Subscribers Only |
| Associate Creative Director/Art Director | K..e Sc....nd Subscribers Only |
| Associate Creative Director/Copywriter | J...n S....ey Subscribers Only |
| Senior Producer | K..i Ky....is Subscribers Only |
| Group Account Director | Kr....ne B...k Subscribers Only |
| Account Director | M..t B....ey Subscribers Only |
| Account Director | El.....th R...rs Subscribers Only |
| Production | S..t C....en Subscribers Only |
| Director | Ai.....le (...ie C...en ..d W..l Be.....mp) Subscribers Only |
| Executive Producer | ..b B...s Subscribers Only |
| Line Producer | K...y K..g Subscribers Only |
| Director of Photography | P...r Si....te Subscribers Only |
| Editorial | S...ts Subscribers Only |
| Editor | B...n Wi....ms Subscribers Only |
| Assistant Editor | C....ne Gr.....ood Subscribers Only |
| Executive Producer | Ma.....ie G....in Subscribers Only |
| Colour | A...r ..o Subscribers Only |
| Colourist | E..c W...p Subscribers Only |
| Producer | G...a Mc.....fe Subscribers Only |
| VFX/Online | B..l Subscribers Only |
| Online/VFX Artist | K...n Fr.....co Subscribers Only |
| Producer | L...ie B...er Subscribers Only |
| Audio | Eg....nt M...c ..d S...d Subscribers Only |
| Music and Voice Director | R...o Ga....se Subscribers Only |
| Composer | I..n G....er Subscribers Only |
| Sound Designer | P...r P...y Subscribers Only |
| Executive Producer | N...la Tr.....ld Subscribers Only |