Epica Awards

Journalist Choice

Paris, France

Update

ANJ - "Bet Your Life Away"

Rosbeef!

202

Title	Bet Your Life Away
Brief	Instead of launching a prevention campaign (that usually no one cares about) we decided to launch the new track of a new artist called ANJ --- rapping about hopes and realities of sports betting.
Agency	Rosbeef!
Campaign	Bet Your Life Away
Advertiser	Autorité Nationale des Jeux (ANJ)
Brand	ANJ
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
CCO	F...s M...be Subscribers Only
CSO	A....ne D...d Subscribers Only
ECD	Au....ien B...T Subscribers Only
ECD	Be....in .E ..Z Subscribers Only
Strategist	L...le D...UX Subscribers Only
COO	B�.....ère S...HL Subscribers Only
Account manager	H..o F...AY Subscribers Only
Account manager	M....as R...S Subscribers Only
Copy	D...id K....LY Subscribers Only
Head of Production	S...ie L....DH Subscribers Only
Director	P...o C..p Subscribers Only
Production company	Ch......rri Subscribers Only
Motion	H...ène R....NI Subscribers Only
Music and sound production	Be....in S....TI Subscribers Only
PR	L...se C....RD Subscribers Only