Epica Awards

Journalist Choice

Paris, France

Update

Coop Dugnaden - "The Outsiders"

425

Title	The Outsiders
Brief	Every year, thousands of Norwegian children are left out from their favorite pastime activities. Not because they want to quit going, but because of economic stress in the family. In todays economy, this problem seems to be getting worse by the day — with children taking the collateral damage.To put this issue on the public agenda, challenge the lack of political involvement, and inform those inflicted that Coop and Red Cross Norway offers a solution, we visualized the situation many children unfortunately find themselves in — being left out of the picture — in a stand-out way.
Agency	We Are Live
Campaign	The Outsiders
Advertiser	Coop
Brand	Coop Dugnaden
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Outdoor/Out of Home
Copywriter	D...el E...er Subscribers Only
Art Director	Ch.....an R...h L....ik Subscribers Only
Consultant	S....nd Ma....es Subscribers Only
Project Manager	J...y E...e H...e Wat........snes Subscribers Only
Project Manager	Fr.....ck M...sa B....hen Subscribers Only
Designer	S...n H...en Subscribers Only
Photographer	T...s Q...e Subscribers Only
Client	V...ke T...ti Subscribers Only
Client	K....in K...hi Subscribers Only