Epica Awards

Journalist Choice

Paris, France

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IKEA - "The Candual"

TBWA\Switzerland AG

TBWA\Switzerland AG Zurich, Switzerland

Awards

Brand: IKEA
Country: Switzerland

Advertiser: IKEA

Title	The Candual
Brief	We created the Candual. The first manual that you can turn into a candle. And sent it to 10.000 Swiss households as a surprise with their online orders and to share light and warmth in fairly dark times. Addionally we invited the recipients to celebrate the Swedish Lucia feast by sharing footage of their lit candles on social media.The Candual was added to online orders in the first week of December, so we made sure it would be there before the 13th – the date of the Lucia feast. It reached 10.000 households and due to the online-celebration of Lucia on Social Media using our Canduals we achieved a total reach of 104.000 people in Switzerland.
Agency	TBWA\Switzerland AG
Campaign	The Candual
Advertiser	IKEA
Brand	IKEA
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Chief Creative Officer	M...el W...el Subscribers Only
Creative Director	R..o C....nt Subscribers Only
Art Director	M..k L...y Subscribers Only
Senior Copywriter	M....as B..t Subscribers Only
Group Account Director	N...a S...kl Subscribers Only
Account Manager	..a K...ler Subscribers Only
Production	A...s M...r Subscribers Only