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Journalist Choice
Paris, France
Sephora - "Sephora Illumination" by Epica Awards 2023

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TitleSephora Illumination
BriefMany Canadians feel unseen by the beauty industry with many struggling to find makeup for their skin tone. But Sephora’s Colour iQ’s shade match tool was created to address that gap. Building on their belief that beauty thrives in diversity, we created Illumination – a campaign and interactive installation celebrating the unique beauty of Canadians.We took the Colour iQ shade match data of over 140,000 real Canadians and transformed it into an immersive celebration. The data points within the interactive installation experience responded to visitors’ hand motions and movements triggering unique visual and sound design elements. After completing the experience, visitors could discover their own unique shade through on-site Colour iQ scans.Nationally, there was a 60% increase in scans and stores with accompanying out-of-home placements saw a 170% increase in Colour iQ scans. The campaign garnered over 239 million earned impressions to date across news, fashion, and entertainment media.
Agency
Campaign Sephora Illumination
Advertiser Sephora
Brand Sephora

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Ad Agency Z..u A...a K..o Subscribers Only
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Online Company F..t Y..k Subscribers Only
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Recording Studio P...te S...d Subscribers Only
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