Petra Beer - "Petra Milk" by Epica Awards 2023
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| Title | Petra Milk |
| Brief | In 2022, the FIFA World Cup was held in Qatar. Brazilians love soccer and love to watch games with a cold beer in hand like Petra. However, the games started at 7am in Brazil and in the morning alcohol ads are banned. But let’s be honest, even if alcohol ads were allowed, at that time tea, coffee or a fresh glass of milk make much more sense than beer.Wait a minute... You can make vegetable milk with the same barley used in the production of malt beer... We decided to innovate and create a new product: Petra Milk! With the same beer scent, and the same bottle. The perfect solution as it was the ideal drink to have in the morning, it was not illegal to advertise, and it brought in its essence the greatest quality of our product, which is malt. |
| Agency | BETC HAVAS |
| Campaign | Petra Milk |
| Advertiser | Petra Beer |
| Brand | Petra Beer |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Creative agency | B..C H...s Subscribers Only |
| Media Agency | B..C H...s Subscribers Only |
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