Title Unlimited
Brief The open, progressive character of the Berliner Philharmoniker is also reflected by their pentagonal logo, which was inspired by their concert hall’s visionary architecture. Based on this logo, we constructed a fully mirrored, five-sided box. Any object placed within is now reflected almost infinitely by the five mirror surfaces. Then we placed a wide variety of objects inside the mirror box, which allude to upcoming concerts and topics. As the mirror box unfolds a multitude of perspectives of the objects, we give the concert season a striking visual expression of the orchestra's openness and diversity.
Agency
Scholz & Friends Berlin GmbH
Campaign
Unlimited
Advertiser
Berliner Philharmonie GmbH
Brand
Berliner Philharmonie
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Date of First Broadcast/Publication
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Product
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Business Sector Subscribers Only
Story Subscribers Only
Media Type
Case Study
Length 101 seconds
Chief Creative Officer
Ma....as Sp.....ns Subscribers Only
Managing Director Creation
J..s P...er W....es Subscribers Only
Managing Director Creation
R...rt K...se Subscribers Only
Creative Direction
P....pp W...r Subscribers Only
Art Direction
P....pp W...r Subscribers Only
Art Direction
M...eo P...i Subscribers Only
Art Direction
W....ez Qu....ma Subscribers Only
Copywriting
F...x J..n Subscribers Only
Copywriting
P...o Ba.....cci Subscribers Only
Account Management
Y...ne H...t Subscribers Only
Account Management
..m He....ck Subscribers Only
Agency Producer
D...el K....ig Subscribers Only
Photography
He....rt Sc.....er Subscribers Only
Camera
He....rt Sc.....er Subscribers Only
Editor
Fr....ic En.....rdt Subscribers Only
Motion Design
Ch.....ph He....el Subscribers Only
Motion Design
J...gen Kr......ger Subscribers Only
Director Communication, Marketing & Sales
K....in G...ow Subscribers Only
Head of Marketing
N....ie S....rz Subscribers Only
Credits Client (Berliner Philharmonie)
Director Marketing
Kerstin Glasow
Head of Marketing
Natalie Schwarz
Credits Agency (Scholz & Friends)
Chief Creative Officer
Matthias Spaetgens
Managing Creative Director
Robert Krause
Creative Direction
Philipp Weber
Art Direction
Philipp Weber
Text
Felix John
Account Management
Yvonne Haupt, Tom Hellbeck
Producer
Daniel Klessig
Photographer
Heribert Schindler
DoP
Heribert Schindler