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Journalist Choice
Paris, France
&Co. - "Ballet of Creativity" by Epica Awards 2022

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TitleBallet of Creativity
BriefCopenhagen-based agency &Co spent 2500 billable hours doing something completely unrelated to their business. A total work life turnaround to ensured that time spent on work doubled as time spent on life. How? By making ballet dancing part of the workday. Ballet? Yup. Not to help employees nail a plié, but to make sure that going to the office also meant being challenged, achieving personal growth and the great human experiences, you normally seek out in your time off. Experiences that, in addition, unleash the creative mindset no business can survive without.The Ballet of Creativity is a highly ambitious initiative that tries to explore and support the creative environment and spark creative thinking. It took form as weekly ballet training for 6 months during work hours, a final performance at one for the most iconic stages in Europe and eventually it was all captured in a documentary.
Agency
Campaign Ballet of Creativity
Advertiser &Co.
Brand &Co.

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Entrant Company &a....o. . ..A Subscribers Only