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Epica Awards

Journalist Choice
Paris, France
Mullenlowe Athens - "An Ode To Creativity" by Epica Awards 2022

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TitleAn Ode To Creativity
Brief"An Ode to Creativity" has a physical, digital & interactive presence.The first step was deciding which paintings to recreate within the Ode. We defined a direction in the design and the messages we wanted to communicate. Each artwork provides visual hints that refer to the background story and context of the corresponding original painting, but with a twist. Thus, the exhibition functions as a "quiz", intriguing visitors to identify the original artwork. The QR codes available on the artworks lead the user to the website we created specifically for this project, revealing the original art piece, along with some interesting insights and facts. At anodetocreativity.gr, anyone can visit the exhibition online. We also created promo material (mugs, posters, and tote bags) for MullenLowe’s people and our partners, as well as an animated video that captures the project. "An Ode to Creativity" was widely publicized on Greek market media, social media, online, and in print receiving public acclaim.
Agency
Campaign An Ode To Creativity
Advertiser MULLENLOWE ATHENS
Brand Mullenlowe Athens

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
ENTRANT Company | AD AGENCY MU.....OWE A...NS Subscribers Only
Creative Director L..a At.....iou Subscribers Only
Copywriter C....sa Ar.....zi Subscribers Only
Art Director M....is Fa....as Subscribers Only
Studio Manager | Art Director A....is A....os Subscribers Only
Web Designer S....os Da......los Subscribers Only
Junior Web Developer Pa....is Ka.....is Subscribers Only
Senior Art Director M...a Fo....ou Subscribers Only
Art Director Di....is Ka....is Subscribers Only
Social Media Manager E....ra V..s Subscribers Only
NORROGROUP | TVC Producer, Managing Partner Kon......nos Ka....is Subscribers Only
ARCHITECTUAL PHOTOGRAPHY T...as Ger......los Subscribers Only