Epica Awards

Journalist Choice

Paris, France

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Holmatro Rescue Tools/Rescue Equipment - "I EMPOWER, I UNLEASH, I FIGHT, I SAVE"

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357

Brand: Holmatro Rescue Tools/Rescue Equipment
Country: Netherlands

Advertiser: Holmatro Rescue Equipment

Title	I EMPOWER, I UNLEASH, I FIGHT, I SAVE
Brief	To launch the most innovative rescue tools to date, we needed to go beyond the beaten track. It was time to get real. Not by launching a campaign for the ‘biggest and baddest tools ever’ but by going back to what’s really at stake: saving human lives. Rescue tools are an indispensable extension of first responders around the world. You might even say that these tools are members of their team. But in the end it’s not the tools that rescue people, it’s the brave men and women who do. We used this insight to develop the carefully orchestrated testimonial concept ‘I EMPOWER, I UNLEASH, I FIGHT, I SAVE’ revolving around four real people: a fire chief, a rescue worker, a firefighter and a patient. A concept in which we gave the professionals choosing and using the tools, the patients and the Pentheon tools themselves, a voice.
Campaign	I EMPOWER, I UNLEASH, I FIGHT, I SAVE
Advertiser	Holmatro Rescue Equipment
Brand	Holmatro Rescue Tools/Rescue Equipment
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Posted	November 2022
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Creative Director	M....jn R...en Subscribers Only
Art Director	M....jn R...en Subscribers Only
Strategist	M....jn R...en Subscribers Only