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Journalist Choice
Paris, France
Sherwin-Williams - "Speaking in Color" by Epica Awards 2022

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TitleSpeaking in Color
BriefThe perfect color can come from anywhere—a memory, a place or even a dream. We needed to find a new way to bring a color from an architect’s mind into reality. The most natural way to express a thought or feeling is through language. We wanted to encourage architects to describe exactly what inspired them in their own words.Imagine speaking the words “drinking champagne on the French Riviera at sunset” and in return be provided with a custom color palette that fits your memory. And what if that custom color palette could be fine-tuned to reach the prefect color that exists in your mind? This is what Speaking in Color empowers one of Sherwin-Williams’ most influential audience, architects, to do—with just their voice. This one-of-a-kind color selection solution was conceived leveraging the ultimate combination of the art and science of color making with cutting-edge technology.
Agency
Campaign Speaking in Colors
Advertiser The Sherwin-Williams Company
Brand Sherwin-Williams

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Global Chief Creative Officer D...el B...er Subscribers Only
Global Chief Creative Officer ..s K....en Subscribers Only
President K...n Ro....ll Subscribers Only
Executive Creative Director .J M....ty Subscribers Only
Group Creative Director B...t K....on Subscribers Only
Creative Director Kr....ne Ba......ner Subscribers Only
Art Director C...s K...z Subscribers Only
Group Strategy Director E...a B...er Subscribers Only
Account Director Em.....lle M...a Subscribers Only
Account Supervisor R...el W....ce Subscribers Only
Project Manager ..m G....on Subscribers Only