BMO - "Rainbow Deposits (10s)" by Epica Awards 2022
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| Title | Rainbow Deposits (10s) |
| Brief | With the increase of rainbow washing and solely performative actions on the part of brands, it became clear to BMO that not every rainbow during pride had impact. They didn’t all lift up the 2SLGBTQ+ community, remove barriers to their financial equality, make them feel accepted, or keep them safe. So BMO partnered with the Rainbow Railroad, to make every rainbow count towards concrete action to help 2SLGBTQ+ communities.BMO hijacked rainbows across Canada and the US, allowing people to deposit a rainbow the same way they deposit a cheque. BMO developed a first-of-its-kind web app that allowed users to take a picture of a rainbow, any rainbow, then upload it to the app so that it could be “deposited” as a $1 donation to the Rainbow Railroad. The campaign saw 50,000 rainbows deposited from 624 cities and 312 different brands. |
| Agency | FCB Canada |
| Campaign | Rainbow Deposits |
| Advertiser | BMO |
| Brand | BMO |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Entrant Company | ..B T....to Subscribers Only |
| CCO | N...y Cri.......nna Subscribers Only |
| Executive Creative Director | Je....ah M....a, A...ew M....ee Subscribers Only |
| Sr. Copywriter | C...b Mc....en Subscribers Only |
| Sr. Art Director | H....in Ru....hi Subscribers Only |
| Creatives | N..y Le.....ki, ..s S..., .P .e L..., A..m T..k Subscribers Only |
| Creatives | A...l R...e, Mar........tine L....rd Subscribers Only |
| Creatives | O....er La....te Subscribers Only |
| EVP, General Manager | T...y L...le Subscribers Only |
| VP, Managing Director | ..m W...h Subscribers Only |
| VP, Client Service Lead | E..n H...s Subscribers Only |
| Account Director | L...e D...ds Subscribers Only |
| Account Director | ..i Ga....ki Subscribers Only |
| Account Supervisor | L...yn Ri....ds Subscribers Only |
| Account Supervisor | S...ia R...bo Subscribers Only |
| Account Director | M....el W...er Subscribers Only |
| Account Executive | É.....eth B....lt Subscribers Only |
| Chief Strategy Officer | S....ey B...n Subscribers Only |
| Strategy Director | St.....ie G...s Subscribers Only |
| Senior Strategist | A..y Dw......yce Subscribers Only |
| Broadcast Producer | T...a Ov....lt Subscribers Only |
| Integrated Producer | An.....ia G.., D...el R...in Subscribers Only |
| Online Production | . .m S...ic Subscribers Only |
| Creative Director | ..n G....is Subscribers Only |
| Creative Director/VFX/3D Artist | D..e G...ne Subscribers Only |
| VFX/3D Artist, Compositor, Art Director | S...e H....an Subscribers Only |
| VFX/3D Artist | C...s C....er Subscribers Only |
| Compsitor | J...a D...in Subscribers Only |
| Executive Producer | C...y Je.....es Subscribers Only |
| Offline Production | M....ed .o G...ts Subscribers Only |
| Editor | N..k Y...l Subscribers Only |
| Assistant Editor | P....ka ..j Subscribers Only |
| Executive Producer | T...a H...ey Subscribers Only |
| Audio House | ..o A...o Subscribers Only |
| Creative Director | D...en Br.....ger Subscribers Only |
| Assistant Engineer | O..d Ge.....deh Subscribers Only |
| Executive Producer | H...ah G...am Subscribers Only |
| Producer | L...en D...ie Subscribers Only |
| Media Agency | .M C...da Subscribers Only |
| Influencer Outreach | R....SE C...da Subscribers Only |
| Associate Director, Social | S....on S...e Subscribers Only |
| Campaign Manager, Social | S..i .e Subscribers Only |
| Creative Strategist | D....ll E...s Subscribers Only |
| Content Manager | A....ie Gu.....ll Subscribers Only |
| PR Agency | G...sy Subscribers Only |
| S....on St.....iuk Subscribers Only | |
| Client | ..O Subscribers Only |
| Head, Brand, Enterprise Social and Content | Je....er C...i Subscribers Only |
| Director, Brand Management & Enterprise Marketing | Je....er L...on Subscribers Only |
| Sr Manager, Enterprise Marketing & Social Impact | Da....le O'....ey Subscribers Only |
| Marketing Manager, Brand & Sponsorship Advertising | An.....ie Be.....min Subscribers Only |