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Journalist Choice
Paris, France
Durex 001 & Volvo XC40 - "Safely Feel The Real World" by Epica Awards 2022

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TitleSafely Feel The Real World
BriefVolvo / Durex “Safety feel the real world” Durex 001 collaborated with Volvo XC40 to co-release a short film. Colored in signature Durex 001 colors (black and gold), the animation follows a couple who wakeup from a VR simulated dream and escape to a safe reality on “001 Island.” In the visual narrative between the two brands, safety is a sexy and apparent benefit, one that allows us to approach intimacy and embrace reality. At the most critical moment in this film, In a very original way, a glass-like stomach and a metal esophagus are used to emphasize Volvo’s strong four-wheel drive, ground grip and other safety features.
Agency
Campaign Safely Feel The Real World
Advertiser Volvo
Brand Durex 001 & Volvo XC40

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Entrant Company A...r Sh....ai &...; ..e N..e Sh....ai Subscribers Only
Director J..y X...g Subscribers Only
Chief Creative Officer A...r ..u Subscribers Only
Art Director J..y X...g Subscribers Only
CGI Pa.....on ..b Subscribers Only
Music ..n Subscribers Only
Music Mix S...e S...i Subscribers Only
TC N..e . C...r S...io Subscribers Only
Producer S..i ..u Subscribers Only