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Journalist Choice
Paris, France
Zeiss - "BREATHE AGAIN" by Epica Awards 2022

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TitleBREATHE AGAIN
BriefZEISS puts a smile back on the face of eyeglass wearersThe problem of glasses fogging up is most noticeable and most annoying on public transport. Fogging makes the journey on public transport unbearable for eyeglass wearers. It is when they are faced with the problem that eyeglass wearers need to be adressed and challenged and provided with the solution.Detailed and humorous messages invade metro stations and train stations to make people smile in a context and situation that do not necessarily lend themselves to it. A simple, impactful and contextualised poster campaign highlights the Anti-Fog Kit and its usefulness for all eyeglass wearers.The creation allows : to focus on the product, central to the campaign, to have a strong visual impact, and to multiply the hooks to create a real saga adapted to the poster context.
Agency
Campaign THE ANTI-FOG KIT
Advertiser Zeiss Vision Care
Brand Zeiss

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Billboard
Executive Creative Director S�.....ien Z...ni Subscribers Only
Art Director J...en M...n Subscribers Only
Copywriter D...en L..t Subscribers Only