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Kaltenecker craft beers - "That's how the taste looks like (160s)"

Effectivity Bratislava, Slovakia

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254

Brand: Kaltenecker craft beers
Country: Slovakia

Advertiser: Kaltenecker Brewery

Title	That's how the taste looks like (160s)
Brief	We needed to say that Kaltenecker has the widest range of beer specials in Slovakia. And not just to SAY this but also to SHOW this. We made an experiment. We looked at the beer specials very closely. We combined the fine art of photography with science. And that is how we managed to VISUALIZE THE TASTE of each Kaltenecker beer special. We shared the results at the exhibitions all over the country. The exhibitions were organised near the breweries, where it was possible to taste the exhibited beer. So we managed to bring two experiences - visual and taste. The beauty of the macro-photographs of the individual beer specials inspired people to want to taste the beer.
Agency	Effectivity
Campaign	That's how the taste looks like
Advertiser	Kaltenecker Brewery
Brand	Kaltenecker craft beers
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Posted	November 2022
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Entrant Company	E..E Br.....ava Subscribers Only
Creative director	P...r R...�ák Subscribers Only
Creative director	Ka....na No.....va Subscribers Only
Art director	�...fan H....is K...�ka Subscribers Only
Copywriter	P...r R...�ák Subscribers Only
Copywriter	Ka....na No.....va Subscribers Only
Photographer	J...in Z..l Subscribers Only
Account manager	Z...na Ko.....iková Subscribers Only