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Epica Awards

Journalist Choice
Paris, France
Laska Upcycle Merch - "Laska Upcycle Merch" by Epica Awards 2022

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TitleLaska Upcycle Merch
BriefWe transformed old used clothes into a trendy planet-saving tool. The main goal of this project to make Earth a bit cleaner place and still keep companies' team's spirits up. We offered to launch a whole new business direction instead of creating a usual campaign to encourage donations to the thrift store. The idea was to dress teams of the big, famous, and influential companies' brands into pre-used clothing. Each eco-conscious company can order its own batch of merch, after which Laska will put her logos on recycled hoodies, sweatshirts, and t-shirts, which will be reborn into new things.During first 10 days with 0$ media budget: 3,4 m impressions; 1,3 m coverage in social nets, 27 companies ordered their own upcycle merch. Due to the war in Ukraine further promotion has been stopped.
Agency
Campaign Laska Upcycle Merch
Advertiser Laska charity store
Brand Laska Upcycle Merch

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Creative / Art Direction I..a An.....nko Subscribers Only
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Senior Designer Vi....ia Mo.....di Subscribers Only
Project Manager Ka....na So....va Subscribers Only
Creative Enzyme A...ii Be.....nyi Subscribers Only
Copywriter Ya.....ky I...a Subscribers Only
Motion Designer O...ii B...v Subscribers Only
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Adjè Prodburo Director: Eugene Gozheyshyi
DP Denys Luschyk
Executive Producer Nikita Kukoba
Line Producer Natalie Bereza
Set designer Sveta Yermakova
1st AD Marta Melnychuk
1st AC Illia Vartyvanov
Gaffer Vlad Rybak
Production Manager Slava Ivasyshen
Rental Illuminator Film Service
Casting LT 15 (Pavlo Makarchenko)
Costume Designer Alesya Yutina
Make Up Katerina Kavaler
Playback Vlad Kolomiets (DiPlay)
Location Manager Victor Slava
Catering Camera Catering
Vocal Khrystyna Krotyk
Music Composer Seva Zolotko
Sound Oleksandr Pustarnakov
Edit Oleksandr Legostaev
VFX Serhii Grigoriev
Color Yerlan Tanaev
Bickerstaff.876
Creative director Illia Anufrienko
Group Head Maryna Cherniavska
Project Manager Kateryna Soboleva
Designer Victoria Moskofidi
Junior Art-Director Daryna Gorbacheva
Motion Designer Oleksii Boev
Copywriter Andrii Bezludnyi
Laska Store
Co-Owner Olena Linkova
Co-Owner Anastasia Zhuravel
Shop Coordinator Anna Pankevych
Manager Yulia Lutsan