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Paris, France

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Mucinex - "Hero 5"

McCann Health

McCann Health New York, United States

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560

This ad is part of the ACT Responsible Collection

Brand: Mucinex
Country: United States

Advertiser: Reckitt Benckiser

Title	Hero 5
Brief	Mucinex is a trusted brand in respiratory health. People trust its strength when they want to fight back against sickness and the disruptions it causes in their lives. So when Covid-19 struck we knew we had a role to play.The brief was simple, the challenge, complex. Reframe what fighting back against respiratory infections looks like during a pandemic by encouraging people to act against their instincts--and do it in a way that young people can connect with. We knew we had to encourage behavior that was the antithesis of what our instincts told us...so we changed what it meant to be a hero.
Agency	McCann Health
Campaign	Boring Heroes
Advertiser	Reckitt Benckiser
Brand	Mucinex
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Posted	May 2020
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Print
Entrant Company	M...nn ..w Y..k Subscribers Only