Epica Awards

Journalist Choice

Paris, France

Update

Berlin Philharmonic - "ReArranged"

Scholz & Friends Berlin GmbH

8973

Title	ReArranged
Brief	When celebrated conductor Sir Simon Rattle left the Berlin Philharmonic in 2018, the orchestra faced an unprecedented season with no chief conductor. To reassure the audience that this would not cause disorder or dissonance, the orchestra's home became the stage for a powerful artistic intervention. Its equipment was rearranged into bold sculptures that became the basis for an exhibition and a campaign.
Agency	Scholz & Friends Berlin GmbH
Campaign	ReArranged
Advertiser	Berliner Philharmoniker
Brand	Berlin Philharmonic
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Case Study
Chief Creative Officer	Ma....as Sp.....ns Subscribers Only
Executive Creative Director	O...er H....os Subscribers Only
Executive Creative Director	R...rt K...se Subscribers Only
Creative Director	P....pp W...r Subscribers Only
Art Director	P....pp W...r Subscribers Only
Art Director	P....ck P....er Subscribers Only
Copywriter	F...x J..n Subscribers Only
Photograph	He....rt Sc.....er Subscribers Only
Account Manager	Y...ne H...t Subscribers Only