Epica Awards

Journalist Choice

Paris, France

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Payment system - "I am not a robot"

Mosaic Media Moscow, Russia

Awards

596

Brand: Payment system
Country: Russia

Advertiser: MasterCard

Title	I am not a robot
Brief	The majority of Russians think that women are incapable of being effective leaders. This hack of the CAPTCHA mobile tool challenged users to "pick the executive" from images of men and women. Naturally, most of them picked the men. Then the truth was revealed: "You’ve failed the test because of gender stereotypes."
Agency	Mosaic Media
Campaign	I am not a robot
Advertiser	MasterCard
Brand	Payment system
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Branded Content
Creative Director	Vy.....lav V...ov Subscribers Only
Designer	I..r Ge.....ov Subscribers Only
Account Group Head	S...ey Ni....ev Subscribers Only
Senior Account Manager	D...a Pov......aya Subscribers Only