McDonald's - "BeeBoards" by Epica Awards 2019
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McDonald's - "BeeBoards"
- Brand: McDonald's
- Country: Sweden
- Advertiser: McDonald's
| Title | BeeBoards |
| Brief | Bees are important for food production, 1/3 of the food we eat is dependent on pollination from bees. McDonald’s Sweden sources most of its food locally and the brand’s creative platform is “Big enough to make a difference”. To help the declining bee population, they created billboards that double as bee hotels where wild bees can stay. The billboards are permanent wooden installations, with the logo and text formed by holes drilled in for the bees. Now, all McDonald’s franchisees can order their own billboard hotels and customize the size and messaging. |
| Agency | Nord DDB STO |
| Campaign | BeeBoards |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| CCO, NORD DDB STO | A....as Da.....st Subscribers Only |
| Senir Client Director, NORD DDB STO | J..s W...n Subscribers Only |
| Client Director, NORD DDB STO | J....na Bj....fot Subscribers Only |
| Client Manager, NORD DDB STO | S...a N...rg Subscribers Only |
| Client Manager, NORD DDB STO | A...e L....er Subscribers Only |
| Creative Producer, NORD DDB STO | T...as Be.....all Subscribers Only |
| Copywriter, NORD DDB STO | P...er Di....us Subscribers Only |
| Art Director, NORD DDB STO | J..l Ek....nd Subscribers Only |
| Communication Planner, NORD DDB STO | J...er An.....on Subscribers Only |
| Planner, NORD DDB STO | L..a S...�m Subscribers Only |
| Graphic Designer, NORD DDB STO | P�.....tin J....on Subscribers Only |
| Graphic Designer, NORD DDB STO | D...el L...as Subscribers Only |
| Graphic Designer, NORD DDB STO | E..n W...r Fe....ll Subscribers Only |
| Print Production Manager, NORD DDB STO | A..a Li....rs Subscribers Only |
| PR Director, NORD DDB STO | S....ne Jo.....on Subscribers Only |
| Social Media Manger, NORD DDB STO | J...s Er....on Subscribers Only |
| Photographer, NORD DDB STO | Ch.....an Bj.....rhag Subscribers Only |
| Grade, NORD DDB STO | Ch.....an Bj.....rhag Subscribers Only |
| Photographer, House Agency | N...n Gu.....öm Subscribers Only |
| Photographer, House Agency | O..e Li....lm Subscribers Only |
| Editor, House Agency | N...n Gu.....öm Subscribers Only |
| Post producer, House Agency | D...ce H....in Subscribers Only |
| Marketing Director, McDonald´s Sweden | Ch......fer R�....lad Subscribers Only |
| Senior Marketing Manager, McDonald´s Sweden | L..a P..m Da.....son Subscribers Only |
| Marketing Manager, McDonald´s Sweden | S...a F...c Subscribers Only |
| Marketing Manager, McDonald´s Sweden | S...e L...r Subscribers Only |
| Franchisetagare, McDonald´s Sweden | I..n S...�m Subscribers Only |
| Franchisetagare, McDonald´s Sweden | R...nd E..n Subscribers Only |