Carlsberg - "Probably TEDx" by Epica Awards 2017
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| Title | Probably TEDx |
| Brief | Beer consumers are increasingly looking for authenticity. But how to talk about the heritage of Carlsberg while remaining contemporary? The answer: JC Jacobsen, the founder of Carlsberg who died 130 years ago, would deliver the very first posthumous TEDx Talk. It was entitled: ‘Why you should answer every question with Probably.' A team of speechwriters, joined by biographers from the Carlsberg Foundation, studied the Carlsberg archives to write a TEDx talk that transmitted Jacobsen's inspiring life philosophy. Relevant for today. But in sync with 1883. Carlsberg's founder JC Jacobsen died over a century ago. But thanks to a little technical wizardry, he was able to take the stage at TEDx to talk about his life and philosophy, thus expressing the brand's heritage in a new and captivating way. |
| Agency | Happiness Brussels, an FCB Alliance |
| Campaign | Probably TEDx |
| Advertiser | Carlsberg Group |
| Brand | Carlsberg |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Events |
| Chief Communications Officer | J....ca S...ce Subscribers Only |
| Vice President (VP) | R....ll J...s Subscribers Only |
| Marketing Manager | R...us Be....en Subscribers Only |
| Content Creative | P...a Pa.....no Subscribers Only |
| Marketing Director | I..r N..é Subscribers Only |
| Marketing Manager | M...en H...z L...en Subscribers Only |
| Chief Executive Officer (CEO) | P..l Ha.....man Subscribers Only |
| Executive Creative Director Digital | K...n Co....an Subscribers Only |
| Chief Creative Officer | Ge....ey H....on Subscribers Only |
| Chief Innovation Officer | K..s H..t Subscribers Only |
| Copywriter | P...er C...ys Subscribers Only |
| Art Director | T...s Ma.....vas Subscribers Only |
| Creative Content Director | B....ra Dz......ice Subscribers Only |
| Planning Supervisor | E...e Go....ls Subscribers Only |
| Global Account Director | E..e Ja....ns Subscribers Only |
| Account Director | L...a ..n A...dt Subscribers Only |
| Account Director | S..a J...bi Subscribers Only |
| Graphic Designer | Ma....as Yz....rt Subscribers Only |
| MOTION DESIGN | R...e F...r Subscribers Only |
| Director | R..e M...on Subscribers Only |
| Producer | N...s ..u Subscribers Only |
| Director of Photography (DOP) | K...er W..d N....en Subscribers Only |
| Sound Designer | K...n K..h Subscribers Only |
| Compositing Artist | J...s H....ed L...en Subscribers Only |