Elevit - "The First Hello" by Epica Awards 2017
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| Title | The First Hello |
| Brief | The objective? To educate expectant parents on the benefits of the brand’s prenatal vitamins. The challenge? The Chinese government prohibits competitors of its own supplements to advertise product benefits. The solution: draw families to the Elevet website with videos of the precious first hello shared between parents as they hear their child’s heartbeat for the first time. |
| Agency | J. Walter Thompson Shanghai |
| Campaign | The First Hello |
| Advertiser | Bayer |
| Brand | Elevit |
| Posted | November 2017 |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Digital |
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