Swiss Life insurance group - "Customer for 100 years" by LIA 2019
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| Title | Customer for 100 years |
| Brief | Swiss Life is the oldest life insurance group in Switzerland, often accompanying its customers throughout their lives. So it sought out its oldest customer, Hans Knecht, whose policy has been active for 100 years. On his 101st birthday, the insurer collaborated with his favourite newspaper, Neue Zürcher Zeitung, and arranged for it to appear with the original title page from the day of his birth: June 7, 1917. Inside, Hans and every other reader found an explanation of the special edition from the insurer. |
| Agency | Ruf Lanz Werbeagentur |
| Campaign | Customer for 100 years |
| Advertiser | Swiss Life |
| Brand | Swiss Life insurance group |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Case Study |
| Creative Director | M...us ..f Subscribers Only |
| Creative Director | Da....le L..z Subscribers Only |
| Copywriter | M...us ..f Subscribers Only |
| Art Director | Is....le H...er Subscribers Only |
| Account Executive | U...la J..g Subscribers Only |
| Media Director | Ca....ne N....ist Subscribers Only |
| Media Director | Zi....ia Subscribers Only |