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CLIO Awards

Creative Award
New York, United States
LAISHA - "Helpline on the Cover " by CLIO Awards 2022

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TitleHelpline on the Cover
BriefWe partnered with Israel’s most popular women’s magazine ‘Laisha’ (‘For Women’’ in Hebrew) to puncture the silence and give the NGO ‘’NO To Violence Against Women’’ (NTVAW) and their *6724 number a respectable place in media with the help of a stunt using print media.We changed the magazine’s traditional cover for the first time in 75 years. We advertised the helpline prominently on the front cover, so women are aware of the resource. All that you could see on the front page was the *6724 number along with a short CTA to call if felt you were in danger.
Agency
Campaign Helpline on the Cover
Advertiser LAISHA
Brand LAISHA

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Magazine
Length
Creative Director D...el B...a Subscribers Only
Graphic Designer M...al S...on Subscribers Only
Co-CEO ..n s...r Subscribers Only
Co-CEO .r Gl....er Subscribers Only
Editor in Chief K...na Sh.....nd Subscribers Only