2K Sports - "NBA 2K Boost" by CLIO Awards 2017
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2K Sports - "NBA 2K Boost"
- Brand: 2K Sports
- Country: United States
- Advertiser: 2K Sports
| Title | NBA 2K Boost |
| Brief | There's a fear that video games turn kids into couch potatoes. To get them back on their feet, this brilliant solution connects movement in the real world to performance within a video game. By connecting their fitness trackers to the game (NBA 2K Boost), users can give their character in the game more power every time they walk 10,000 steps per day. So now, getting fitter in the real world means that you also raise your game in the virtual one. |
| Agency | Crispin Porter + Bogusky |
| Campaign | NBA 2K Boost |
| Advertiser | 2K Sports |
| Brand | 2K Sports |
| Posted | August 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Length | |
| Agency | C....in P...er . B....ky Subscribers Only |